6 Remarkable Tools For Those New to Social Media
Social media is every company’s dream and should be a priority. It is one of the most powerful marketing tools, as it allows for interaction directly with your customers. However, very few companies do social media well, and those who do generate amazing results from it.
Of those who do it poorly, it seems to be a place to regurgitate content, created for other purposes. This is not social media marketing. Essentially, it’s spewing in front of your audience and hoping it’s picked up and shared.
Social media is just like any other business discipline. It takes time, effort and skill to grow and see results.
Take a look at the following 6 tools and resources that will help you grow your business on social media.
1 – Social Publishing tools
Social media publishing tools make it easy to curate and schedule your posts. The best tools allow you share content across all the top platforms, such as Facebook, Twitter, Linkedin, etc. My favourite tools include:
2 – Listening and Monitoring
This involves actively listening to, monitoring and seeking to understand conversations being had on social media around specific phrases, words or brands. These insights can identify problems and also help shape better content. Some of the tools I use are:
3 – URL link Shorteners
URL shorteners are one of my favourite tools in digital marketing. No idea what I’m talking about? URL shorteners do exactly as the title describes, shorten links. This is incredibly handy when you’re trying to tweet 140 characters. And it also makes our post look much cleaner. Furthermore, you can also track your links performance. And that is invaluable. Some of the most popular tools are:
4 – Stock Photos
Stock photos are usually high-quality and high-resolution images. Some stock photography companies charge a fee for use of photos. However, Stocksnap mentioned below is completely free from all copyright. Stock photos are awesome to use for social and blog post to bring more life to your post. Remember visual post always receive higher engagement!
5 – Content planners
Don’t be one of those companies whose Facebook page is like a ghost town and hasn’t been updated in months. Having a content plan and scheduling posts is one of the most important parts of a successful social strategy. These are the tools I recommend:
6 – Blogs to follow
Whether you’re starting out with social media or a seasoned expert. It is important to keep up to date with industry trends. And the best way to do this is following blogs that are regularly updated. 5 of my favourites are:
Got questions? Comment below we would love to help you on your journey to becoming a better social media marketer!